Optimising a retail strategy for the holiday season
The holiday season has traditionally been one of the most important quarters for many businesses every year. Despite the impact of the Covid-19 pandemic on livelihoods and lifestyle habits, online shopping has grown more popular with people in many countries, with expectations for further growth.
Deloitte forecasts online spending to increase by 25 per cent to 35 per cent this holiday season, as consumers direct outdoor entertainment and travel budgets to online shopping.
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