Monday, 25 Oct 2021

Twitter’s revenue jumps 28 percent in its first post-Trump quarter.

By Kate Conger

Twitter said on Thursday that its revenue in the first quarter of the year was $1.04 billion, a 28 percent increase from the same quarter the previous year that modestly exceeded analyst expectations. Net income for the quarter was $68 million, a turnaround from an $8.4 million loss in the same quarter a year ago.

Twitter’s first quarter was remarkably tumultuous, even by the company’s often rollicking standards. It permanently banned its most famous user, former President Donald J. Trump, after the Jan. 6 riot on Capitol Hill, and cracked down on the postings of a number of right-wing figures.

But the controversy did not appear to have hurt Twitter’s financial performance in the quarter. The company saw a 20 percent jump in daily active users who see ads, to 199 million. It also added new advertising formats, leading to a 32 percent increase in ad revenue in the quarter.

Among the new ad formats is a feature that allows app developers to prompt Twitter users to download their apps. During the recent investment craze focused on cryptocurrency and meme stocks, advertisers increased their spending tenfold on the promotion of investment and cryptocurrency apps, the company said.

A year ago, Twitter experienced an influx of new users as the pandemic set in and lockdowns were introduced. Its ability to continue attracting new users a year later was a sign of product improvements, like the recent product developments like audio chat and the new ability follow topics rather than people, Jack Dorsey, Twitter’s chief executive, said in a statement.

Still, Twitter cautioned investors that its daily active user numbers were unlikely to increase substantially this year when compared with the spike caused by the pandemic, and growth could be at its most sluggish in the current quarter.

Twitter’s share price dipped more than 8 percent in after-hours trading on Thursday, mostly because of the company’s note of caution.

In February, Mr. Dorsey announced ambitious plans to increase the number of Twitter’s regular users to 315 million and double its annual revenue to $7.5 billion by the end of 2023.

Site Index

Site Information Navigation

Source: Read Full Article

Best News